There are a number of misconceptions and fallacies about email marketing that should to be cleared up before you commence developing your opt-in list. These marketing misconceptions could pose a serious complication as you begin to promote your business on the web. So here are a number of the misconceptions and falacies that you might probably have heard about email marketing.

1. Not a whole lot of people use email

Email marketing is one of the most cost-effective marketing procedures simply because virtually everyone uses email. Every place you look, you find email fields that need to be filled in with your email info before you can process a transaction or get the content that you want. Almost everybody has an email address to stay in touch with friends and family and to receive very important information.

2. Email marketing services can offend a whole lot of people

The not so secret way to overcome this problem is through double opt-in permission-based email marketing. As soon as you have a persons permission to send them marketing information, make sure that the information that you send is informative and on topic.

3. It’s ridiculous to send email to each person on your permission based marketing list

The key to this predicament is to have a very discerning eye about who to email and who not to email. You can determine this by taking a look at your metrics. This really should show you which opt-in email list would likely give you the highest ROI or return on investment.

Jane